Retargeting the customers through Facebook helps to increase sales. It is the largest inventory source to retarget you website visitors by making new and attractive campaign.
Facebook Exchange (FBX) is the best platform for advertisement of product or service that gathers information from user behavior on other websites for marketers to retarget their ads to the same users on Facebook. All the ads may visible on the right-hand side of the page and into the News Feed, where they are mixed in with friend’s status updates and pictures.
Facebook allows advertisers to retarget their audience by providing suitable messages about their product or service. It is the most simple way to retarget your audience.